Stop Trying To Be Perfect

Stop Trying To Be Perfect

Posted Leave a commentPosted in Marketing

 In this episode, we look at perfectionism in marketing and business. It’s very easy to fall into the perfectionism trap. That is, we put off doing things until they’re perfect. The problem with this is that you’re not moving forward, and you’ll never move forward as nothing is ever perfect. It’s not uncommon to […]

Pricing and Payment Tactics

Pricing and Payment Tactics

Posted Leave a commentPosted in Marketing

In this episode, we look at pricing and payment tactics. This episode was inspired by Richard Shotton’s book The Choice Factory – How 25 behavioural biases influence the products we decide to buy, chapter 6, The Pain of Payment. You can buy his book by following the link below. http://amzn.eu/d/0cXZS1J 1. Use payment terminals – […]

Exit-Intent-Popups

Exit-Intent Popups

Posted Leave a commentPosted in Marketing, Video

 In this episode, we discuss exit-intent popups. Exit-Intent popups are popups that appear when someone tries to leave a website. They’re probably more well known as irritants or SPAM, but if used correctly they can be very beneficial to your customers and you. Some ways you can use exit-intent popups include: Discount codes they […]