Chris Hickey - Mercury Hampton

Chris Hickey – Building an Executive Headhunting Business

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In this episode, Andrew sits down with Chris Hickey – co-founder of Mercury Hampton an executive recruitment and headhunting agency. Episode Notes: [00:45] Chris introduces himself and his story. [02:08] Why Chris setup Mercury Hampton. [08:07] Chris explains how he educates his clients on his recruitment methodology and way of working. [11:08] Andrew asks Chris […]

Amy Win 4Lunch

Amy Win – Creating an Award-Winning Social Enterprise That Runs Cookery Courses, Food Business Training and Catering

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In this episode, Andrew sits down with Amy Win – founder of 4Lunch, an award-winning social enterprise that runs cookery courses, food business training and catering. Episode Notes: [00:48] Amy introduces herself and her story. [02:04] Setting up a social enterprise. [05:28] Finding help and getting a mentor. [07:20] How 4Lunch operates as a social […]

Stop Trying To Be Perfect

Stop Trying To Be Perfect

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 In this episode, we look at perfectionism in marketing and business. It’s very easy to fall into the perfectionism trap. That is, we put off doing things until they’re perfect. The problem with this is that you’re not moving forward, and you’ll never move forward as nothing is ever perfect. It’s not uncommon to […]

Pricing and Payment Tactics

Pricing and Payment Tactics

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In this episode, we look at pricing and payment tactics. This episode was inspired by Richard Shotton’s book The Choice Factory – How 25 behavioural biases influence the products we decide to buy, chapter 6, The Pain of Payment. You can buy his book by following the link below. http://amzn.eu/d/0cXZS1J 1. Use payment terminals – […]

Exit-Intent-Popups

Exit-Intent Popups

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 In this episode, we discuss exit-intent popups. Exit-Intent popups are popups that appear when someone tries to leave a website. They’re probably more well known as irritants or SPAM, but if used correctly they can be very beneficial to your customers and you. Some ways you can use exit-intent popups include: Discount codes they […]