Pricing and Payment Tactics

Pricing and Payment Tactics

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In this episode, we look at pricing and payment tactics. This episode was inspired by Richard Shotton’s book The Choice Factory – How 25 behavioural biases influence the products we decide to buy, chapter 6, The Pain of Payment. You can buy his book by following the link below. http://amzn.eu/d/0cXZS1J 1. Use payment terminals – […]