In this episode, we discuss focusing your marketing on a few social media platforms rather than using them all.
There are so many social media platforms and while ideally, it would be great to be on all of them and use them all effectively. If you’re a small to medium-sized business, it’s unlikely that you’ll be able to do this or at least do them all well. Even if you had one fulltime marketing person it still wouldn’t be enough people power. Each platform needs unique content, so it’s not just a case of updating each platform you also must create the content too. Then you must engage with people/customers on those platforms.
Therefore, we believe it’s best to focus on a few social media platforms.
The way to pick which platforms to use is to identify where your customer’s attention is. If you sell to HR Directors, are they going to be consuming Snapchat? Probably not, but they may be more likely on LinkedIn or YouTube. Therefore, focus your social media marketing efforts there.