In this episode, we discuss landing pages and the best way to present them.
For those of you who don’t know, a landing page is a standalone page where customers land after they have clicked a link. The link is usually from a paid advert placed in front of a targeted customer.
Landing pages are not part of your main menu. They’re specifically built for your advert and to get your customer to take action.
They’re much better at converting customers than optimised pages, because they’re clean in presentation and content. Organic pages need a lot of content to be found organically. Whereas, landing pages are paid to be in front of your customer, so they can be produced with a much more aesthetically pleasing layout.
Watch the video to find out more.