In this episode, we discuss focusing your marketing on a few social media platforms rather than using them all. There are so many social media platforms and while ideally, it would be great to be on all of them and use them all effectively. If you’re a small to medium-sized business, it’s unlikely that you’ll […]
In this episode, we discuss exit-intent popups. Exit-Intent popups are popups that appear when someone tries to leave a website. They’re probably more well known as irritants or SPAM, but if used correctly they can be very beneficial to your customers and you. Some ways you can use exit-intent popups include: Discount codes they […]
In this video, we discuss Twitter and using Twitter for marketing. 1. About Twitter for marketing 2. Is Twitter becoming more popular? (It is, Twitter has 330 million monthly active users (MAUs), about a four percent increase over last year. – https://blog.hootsuite.com/twitter-statistics/) 3. Having a voice 4. Extended twitter characters 5. #hashtags 6. Branding your […]
In this video, we discuss working with influencers and the different types of influencers (macro and micro). Influencer marketing has always been around, but with social media dominating our lives it has given influencers a bigger platform. Influencer marketing has become an important part of big brand marketing. However, as with everything, there are both […]
In this video, we discuss why you should be using Google AdWords to rank higher on Google. We also touch on Search Engine Optimisation (SEO) and how the things that you need to do to rank higher can sometimes prevent your customers from taking action. Therefore, paying to have a clean simple page rank higher […]
Some of the worlds most famous brands have started in bedrooms, kitchens and garages. However, selling your products and services from such locations can turn off buyers. For people to buy from you they must trust you, feel safe about you and feel confident in you. There are many factors that help customers achieve this […]
With so much change that’s constantly happening with search engines, the arrival of voice and the ever-changing social media algorithms we explore if blogging is still an important part of marketing in 2018.