Stop Trying To Be Perfect

Stop Trying To Be Perfect

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 In this episode, we look at perfectionism in marketing and business. It’s very easy to fall into the perfectionism trap. That is, we put off doing things until they’re perfect. The problem with this is that you’re not moving forward, and you’ll never move forward as nothing is ever perfect. It’s not uncommon to […]

Pricing and Payment Tactics

Pricing and Payment Tactics

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In this episode, we look at pricing and payment tactics. This episode was inspired by Richard Shotton’s book The Choice Factory – How 25 behavioural biases influence the products we decide to buy, chapter 6, The Pain of Payment. You can buy his book by following the link below. http://amzn.eu/d/0cXZS1J 1. Use payment terminals – […]

Website Speed

The Importance of Website Speed

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In this episode, we discuss the importance of website speed and a few easy ways to keep your website fast. Website speed tools: Google PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/ GTmetrix: https://gtmetrix.com/ Image Compressor: https://imagecompressor.com/ W3 Total Cache: https://wordpress.org/plugins/w3-total-cache/ Freelancers: Fiver: https://www.fiverr.com/ People Per Hour: https://www.peopleperhour.com/